We crafted a sophisticated brand identity for New York Welcome, reimagining the company’s image through the lens of luxury, warmth, and personalized travel. Rooted in the vibrant energy of New York City, the new visual system blends refinement with approachability designed to speak to discerning travelers seeking bespoke experiences.

The identity naturally extends into USA Welcome, where thoughtful details from curated color palettes to sleek merchandise elevate every touchpoint of the journey.