We designed a sleek and contemporary visual world for Lacoste’s latest fragrance, where athletic heritage meets elevated minimalism. Drawing inspiration from the brand’s iconic connection to sport, we developed a cohesive aesthetic that seamlessly bridges dynamic energy with refined sophistication.

From the meticulously crafted packaging to the fluid motion design, every element was created to echo Lacoste’s core values: precision, movement, and effortless style. Subtle textures, clean lines, and a focused color palette come together to express a modern elegance that feels both timeless and in motion.

Because for Lacoste, elegance isn’t static it evolves, flows, and lives through every detail.